PRG DESIGN
Here’s an overview of FireUps Countertop Marketing — a snapshot of what they offer, how they position themselves, and what’s in their marketing “stack.” I break down what FireUps is, their key services & strengths, and what a marketing overview of them looks like. Use this as a model if you’re evaluating them or pitching something similar for another business.
FireUps is a specialized marketing agency that focuses on the countertop / custom‑countertop / granite‑fabricator industry.
Since 2008 they claim to have built a system specifically tailored for countertop businesses: from generating leads to tracking conversions and helping fabricators grow direct‑to‑consumer retail, bypassing traditional trade / wholesale channels.
Their model is more than just “ads and traffic”: they emphasize measuring and optimizing the entire funnel — from click, to lead, to sale — so you can see ROI and adjust accordingly.
