FIREUPS Marketing
Let’s be honest: there are no shortcuts, no secrets, and no magic tricks in marketing. The only companies that consistently win in the countertop and remodeling industries are the ones willing to put in the work.
At FireUps, we focus on creating platforms, tools, and processes that not only help our clients succeed but also help their customers engage, interact, and ultimately want to do business with them.
We rely on a simple but powerful principle: cause and effect, tracked and measured, never guessed. Every step in your marketing and sales process is monitored, evaluated, and optimized.
No Guesswork: Every lead, call, and appointment is tracked.
Performance Metrics: We measure call-to-appointment ratios, appointment-to-sale conversion, and even receptionist handling efficiency.
Data-Driven Decisions: If your sales manager is losing 50% of appointments due to margin targeting, now you know — and we can fix it.
Continuous Improvement: Each metric informs the next step, increasing the chances of getting into more customers homes.
Many salespeople boast about closing high percentages once in the home. While impressive, this tells only part of the story. The real challenge is getting in the the home of a non-referral customer consistently.
Are leads being followed up properly?
Is the receptionist or front office staff maximizing opportunities?
Are your marketing efforts driving qualified appointments instead of just empty leads?
FireUps measures every step, so your business can perform consistently, not just rely on luck or referrals.
Our process ensures that your company:
Understands where leaks exist in the sales and marketing funnel
Tracks every lead from initial contact to final sale
Implements actionable improvements to increase appointment rates and conversions
Optimizes operations and marketing based on real data, not assumptions
When you stop guessing and start measuring, every decision is informed, every step optimized, and every dollar invested works harder.
At FireUps, we don’t create illusions — we create systems that drive real, measurable results for countertop and remodeling businesses.
