FIREUPS Marketing
For over a decade, FireUps has partnered with Affordable Granite in New Hampshire to grow their business from a local countertop provider to a full-service kitchen and bathroom remodeling company. Through strategic marketing, we’ve helped them establish a strong brand, attract high-quality leads, and scale revenue into the multi-million-dollar range annually.
We helped Affordable Granite expand their brand identity to reflect their expanded services. From countertops to full kitchen and bathroom remodels, our strategies ensure the company is seen as a trusted, comprehensive home renovation expert in the region.
Our team implemented a perceived value strategy to position Affordable Granite as the go-to remodeler for high-quality, affordable, and stylish home upgrades. Messaging, visuals, and promotional campaigns highlight craftsmanship, design expertise, and client satisfaction.
We manage online reviews and reputation marketing, generating authentic customer testimonials that improve trust, influence purchasing decisions, and boost local SEO. Positive reviews reinforce Affordable Granite’s leadership in the NH remodeling market.
Through organic SEO, Affordable Granite ranks prominently for hundreds of search terms related to countertops, kitchens, bathrooms, and home remodeling. Paid campaigns (PPC) target high-intent customers for lead generation, complementing the strong organic presence.
Much of the company’s online engagement comes from social media posts and video content. FireUps produces creative visuals, project highlights, and educational videos that attract potential clients, showcase past work, and drive traffic to the website.
With our marketing guidance, Affordable Granite has scaled operations, expanded service offerings, and now handles multiple high-value projects each year. Our strategies continue to generate leads that convert into large remodels, contributing directly to their multi-million-dollar annual revenue.
Top organic rankings for key remodeling and countertop search terms in NH.
High visibility in local search results and Google 3-pack.
Steady lead flow through SEO, PPC, and social media marketing.
Consistent growth in project size and revenue, now reaching multiple millions annually.
FireUps’s partnership with Affordable Granite demonstrates how holistic, long-term marketing strategies can elevate a regional company into a full-service remodeling leader.
