FIREUPS Marketing
When the Head of Countertop Distribution at Lowe’s calls to ask who your company is, you know you’ve captured the attention of the entire industry. At FireUps, this kind of recognition isn’t accidental — it’s the result of years of strategy, execution, and relentless focus on what retail countertop customers truly want.
From the start, our team set out to understand the retail consumer in a way few countertop marketers do. We studied customer behavior across multiple markets, analyzing preferences, pain points, and purchase motivations. This research revealed a consistent story: retail customers are looking for:
Transparent pricing and clear product information
Design guidance and inspiration for kitchens and bathrooms
Responsive, knowledgeable support throughout the buying process
A seamless, trustworthy purchasing experience
With these insights, we were able to craft marketing strategies that directly addressed customer needs, positioning our clients as the alternative to big box stores and local kitchen shops.
Our approach follows a simple, repeatable framework that has worked market after market across the country:
Evaluate the Current Market
Analyze competitors, local demand, and market gaps.
Identify strengths, weaknesses, and opportunities to differentiate.
Suggest a Competing Strategy
Tailor campaigns that resonate with retail consumers.
Combine branding, digital marketing, and lead nurturing to capture attention.
Test, Track, and Scale
Launch small-scale campaigns to gather actionable data.
Track engagement, leads, and conversions in real time.
Refine messaging and scale campaigns to maximize ROI.
This methodology ensures that every dollar spent is targeted, measurable, and optimized for growth.
The result? Our clients are stealing retail customers from major box stores and local kitchen shops, establishing themselves as the go-to destination for countertops and full kitchen remodels. In each new market, the story repeats itself: a clear understanding of the consumer, backed by data-driven campaigns and flawless execution, translates into measurable growth, higher conversions, and stronger brand presence.
What sets [REMOVED] apart is our ability to combine market insight, marketing technology, and execution. We don’t just generate leads — we create a repeatable system that:
Identifies customer intent before the first call.
Engages prospects with high-value, educational content.
Converts leads into profitable sales consistently.
Provides real-time feedback to adjust campaigns in days, not months.
When the industry takes notice — even major distributors — it’s a clear signal: our approach disrupts the status quo, delivers measurable results, and sets our clients apart as market leaders.
